BEST FACEBOOK ADS TUTORIAL 3

So, Matt, 500 times more effective, I essentially pay the same price to get that one out of 500 person. The difference is, I reach 499 people also, essentially for free. So, it works just as good except instead of me just reaching you, I've reached 499 other people, too, and even if they don't do anything, that's fine. The next time I put another ad out, they might do something whereas if I just go after you over and over again, well, I might never have found you to start with. For getting started and doing what I'm doing, the easiest thing, well, all right, I shouldn't say easiest. The thing with the most long-term value is to make videos. Well, you'll notice my page is full of videos. Almost every single post I make on my page is a video.

Videos are the highest impact thing you can do on Facebook and the easiest way to start off, just make videos on your own personal profile. Just try making videos on your own personal profile to your existing friends and family. That way, you learn how to make video and then, if you want to be able to advertise, then you need a Facebook page and then you put the videos on your Facebook page and you can advertise them. So, the easiest way to get started is to just make some more videos on your personal profile.

Talk about what you're doing, talk about how life is going, talk about what you're interested in, talk about your business. Videos are the gold standard on Facebook and, as you can see if you're watching this on Facebook, I'm grateful there's about 100 of you guys watching. Well, there's just really you watching and then, well, there's just really you watching and then there's 100 other people, or 95 like you watching now. Then, the idea is live videos are even more powerful than video so right now, it goes like this: live video, videos, pictures, everything else.

Most people are stuck in the bottom doing pictures and links. Pictures and links, they can work. Videos can look great, and it takes practice. So, if you do some pre-recorded videos, you can practice and then you can run ads and if you have a product you want to sell, just make a video and talk about it. Don't even try to sell it. Just ask for feedback. Say, "Hey, I just got this new t-shirt design. "What do you think of it?" Don't even bother trying to sell it. Just ask people, hey, honestly tell me what you think of this design.

So, I'm going to show you now how to execute this strategy. I'm going to show how to put it in place because this then will give you the ability to do it. All you'll need then is to put the videos up yourself and a Facebook page. All you'll need. I realize that could be very difficult if you haven't done it before, however, these things can be done faster than you might think. Videos and a Facebook page and a little bit of an ad budget. You can do this for as low as $1 a day or whatever the minimum is wherever you're advertising, just to get proof of concept.

I'll show you the actual execution of this now that I've explained the three-tier strategy. So, Tier One, page Likes for social proof. Tier Two, videos for as many genuine, really interested fans as possible. Tier Three, clean up the conversions with the people who are most enthusiastic about what you're doing. I'm actually going to try and even expand a little bit in this third spot to essentially remarket to people who have already seen my videos before but who haven't visited my website using some targeting.

So, this often doesn't work very well, but that's the whole thing. There's a lot of trial and error in everything I do and what you'll notice, so if I go over to the Power Editor here, 1585 ad sets, 4186 ads. Those don't include deleted ads. I've messed up more Facebook ads than I've done right. The difference is I spend my money through the ones that work really well. I don't spend a whole lot of money on the ads if they don't work well. So, what I'm going to do now live is show you how I make two different types of ads. I'm going to show and I'll show you how I make the ads to actually get the videos out as far as possible and I'll show you how I make the ads to get conversions.

So, I'll start with the conversions and, before this video, I took a key step. I took a huge step that you want to do first, especially if you're doing it live. I went and made an ad for the video I'm going to use to make sure it got approved because Facebook has a lot of things that will automatically reject your ad. There's no person that reviews your ads on Facebook. That means if you submit ads with the wrong words in them, like you put guaranteed in there or you put the word Facebook. I don't know if they've changed that but when I put in. Or, if you put an ugly thumbnail like this with a whole bunch of text, the ad will get rejected. So, what I'm about to do is show how to make lots of the ads so the worst thing you could possibly do is make lots of the ads and get them all disproved.

I've gotten over 500 ads rejected at once. First, I broke the limit on how many you could upload. Second, all the ads I did upload got rejected. So, what I did before this, you'll see this Free Courses ad set here has one active approved ad. So, about an hour or so ago, I went and made this ad. I made this ad, made sure I got approved and now that we're all set on that, now I'm going to go forward and make an entirely new campaign just for this one video. So, the idea is I've used the first strategy I showed so much, so the first part of this strategy, I explained. The Page Likes, I've already, I'm set on that. Two million is enough and yet I'm still spending more every day to get more Likes. However, I've done Tier Two a lot.

I've already shown video ads to a ton of people, so now it's time to make ads and try and clean up or deepen my relationship with the people who have already seen my videos but haven't went to see the newest of what I offer. So, my newest ad that I'm going to put out on a large scale, first, I live streamed it. So, it gets the idea out there that my videos are live and it's cool because this was live then so, to me, that's really powerful. So, you can just upload a video and do the same thing, though, and then, ultra-simple text. Now, a lot of my live, these, some of these aren't meant for ads, like I probably can't advertise this one because it says Facebook advertising in the text, so I'm probably not even going to bother submitting it and getting it rejected, but maybe that will change.

Who knows? So, this is what I do if I'm not going to advertise it. I throw in the kitchen sink if I'm not going to advertise it. If you're one of the really enthusiastic viewers that comes to every live stream, then I throw in the kitchen sink of links so you've got your full choices there. Not planning on advertising this but I could. Actually, this is Mortal Kombat, so I'm definitely not advertising it because that's game's real nasty. It was fun but it's not the kind of thing you want to advertise.

So, ultra-simple one-liner here and I coupon the courses. Then, a really, really, really good free offer. A really good free offer. Look at this free offer. This might be kind of like that Bad Boys. "Look at your pupils!" "How am I supposed to look at my pupils, Mike?" All right, here. So let me zoom in on this free offer. Here's the free offer. I've made a free offer to get coupons to 50-plus online courses for free, including 10 of mine. I took 10 of my lowest sellers and I figure hey, if no one's gonna buy it, I might as well give it away for free.

10 of my lowest sellers and through them up here, along with a bunch of coupons from other instructors. So, I've got a really good free page and the best thing, take a look, if you click then you can enroll straight in the course for free and then, like these ones, you don't even have to do anything from me, you can go straight on the website, which this one's hosted on Udemy. You can go straight there and take the course. You don't have to do anything from me. Now, if you're an advanced marketer and you can guess, well, hey, look, you can put some affiliate links on those. Hell, yes, I did. It's a free course but if someone goes and buys a course within seven days after looking at my free courses, I can make 50% on it, which doesn't happen very often, but it's a really good free resource.---- to be continue ...