BEST FACEBOOK ADS TUTORIAL 4

It will happen occasionally just again, by sheer numbers. So, I've got a really good free offer. You don't even have to put your email in. The whole offer, everything's just sitting here right on the page. The idea is I've made something I hope people will share. So, a free offer, a squeeze page, I think those stink. I don't do those because, okay. I've done some of them before. Wasn't happy with the results at all. What I like as a user is something like this where the value is laid out there in front of me and then, if I find it helpful, I'll go talk with a friend or family member about it or I'll share it on my video. I read other people's books and I share those on my videos then. So, to me, this is a great thing. What you pick to advertise makes all the difference. So, this, I've waited a while to get this very nice free offer lined up. Albert, who I saw Albert actually sit there and did the work to put most of the courses on this page.

We worked together, got this page set up. So, I worked to make a really good free offer to advertise. So, the idea is that people will like this so much that they'll go down, hit that Share button. To me, the Share button is gold. The ad's great, it shows to one person at a time. If someone shares it, that could potentially go out to all their friends and then they've got a saved copy of the ad in their Timeline. It's absolutely ideal. So, the idea is a really good free offer. If you try and put a product you're selling here, it doesn't work nearly as good. When I'm on Facebook, I'm not in a buying mood usually. I'm in a mood to look at something and watch something. So, I'm looking to make a really good impression with someone to give them something they'll share on their mobile device and then they'll come back to it on desktop. They'll share this on their Timeline and then they'll go back on desktop and say, okay, I wanna get this list of free courses.

I'm going to go through and redeem like 40 of these right now. So, that's the idea. You can do it with selling something. I've done this. I've sold the Complete Hacking Course, thousands of dollars in sales doing pretty much this same thing and it works. The strategy's so good it works. I want something that works stupid good though. I don't want it to just work and break even. Doing this with a product, you have a good shot at breaking even, maybe making a little profit. I want something that just gets viral, that gets shared a time for free, that brings in affiliate commissions, that brings in students to my school and brings in paid sales. So, I aim high and I miss usually, but this looks like the best shot I've had to really just hit a grand slam. So, the actual offer you make, very important. Crappy offer, crappy results. Here's the funniest thing. I get people, I'm grateful if you're one of them, $200, $199, to talk to me for a few minutes. And it's often I end up saying to them, "You've got to have a good offer to advertise." They come to me looking for technical tips on how to make the ads run better and I say it doesn't matter how much you get the ads to run better if the offer itself won't convert.

So, I try to make something that's pretty much impossible for it to not convert unless the page on my website, it goes down or something. If you make a product like a t-shirt or something, if the shirt sucks, it doesn't matter how good the ads are. If the shirt sucks, it doesn't matter if you spend 500 ads, picking the right people to target. If the shirt is no good, the shirt's not going to sell. End of story. So, to me, free offers are the best on Facebook and I've seen a lot of people doing a good job with putting attractive looking free offers, but I've seen, very rarely, anyone actually convert me on their free offer.

So, the offer itself, the more you would actually use the offer you're putting out, I know, I think, I don't know anything, I think this is a good offer because I, at one point, was looking for this. I was looking around to say where can I find a page of free coupons that are updated, that actually work? I got to click on the link and I open-- Good. Nope, the course offer didn't take it off in the last five minutes because I'm real stupid. I looked real stupid last time, so what's the difference? (chuckling) Now, when you go to actually click on the links, it's really free. Most of the free coupon pages I've seen, you go click on the links and what happens? The damn link's broke, the coupon doesn't work. I made something that I wanted as a user and I just set it up and made it. Albert has done a lot of the work to actually get this thing up there. So, I worked with someone else to build something that I like to start with. Do I like to give my email address out on the promise I'll get to watch a video which probably ought to be free to start with? No, that sucks.

I don't do it and I'm not saying it's wrong for anyone else to do it, I'm saying I don't do it as a user. I don't go through other people's pages that collect my email, so why would I make something? I did before and my results sucked. I think I've used the word "suck" enough times for this, so we'll try to go forward without that. So, the idea is here I've got an offer that's really good and I'm ready to put it out. And I also will show doing some of the gaming videos, too, so enough excitement and hype aside. Let's see how to create a campaign. So, I'm gonna start. I'm gonna go through and start the campaign out in the Ads Manager and then I'll scale it up in the Power Editor. So, what I do, I do Boost Post if it's just a video, like on these gaming ones, I do Boost Post.

I want the post to go to as many people as possible. On these ones, though, where I'm trying to actually get sales and email conversions, I want actual conversions on my website, so I'm going to put all the ads for all countries in one and I'm going to call this Free Courses Conversions. So, we'll call this Free Courses Conversions on the campaign and then I'm going to take Instagram out as placement, because I already know that. Then, on my conversions, I've already set up my conversion tracking. If you don't know how to do it, I've got, that's in my Complete Facebook Ads Course. I show how to set up conversion tracking. You might have to do some Googling. Tweak it around, look exactly how to put it on your website. I've already got it up on my website so all I have to do, I go pick my pixel here. Now, I've got my email list sign-up. That's the conversion I'm optimizing for. So, you might ask, where the hell's the email sign-up here? Well, I have an email sign-up here, but it's not mandatory.

It's not required to get any of the courses. Here's the thing, though. If anyone signs up for any of my 10 courses, then they will get a double opt-in confirmation there also. So, if you go to sign up for my school, it will send you a double opt-in confirmation, so you won't just get added to my list, you will have the chance to join my list then, though, which is the double opt-in. So, I've got two different ways to get an email sign-up through there.

Now, next, what I want to do, I already created a remarketing audience, so now what I want to do is create one where people have already seen my videos, where I've made repeated impressions. I want to go through and target people who have already seen my ads repeatedly. So, first, I'll choose English on here. That way I can scale it globally. Now, this one, this is an interesting targeting because these are the recommended targeting. This is really broad. Now, you might think that's never going to work. It's a list of free courses. Well, most of, or a lot of the people in these targeting criteria have seen one of my videos. You might be one of them. So, even though from a mind standpoint of trying to predict whether it would work, I might think that's never going to work. However, if the audience is way cheaper, then it might work so I'm going to test out this audience. If it doesn't work, so what? I'll just stop it. I'm only going to put the budget for this at $2 a day.

Forgive my use of the word only if that's a lot where you're at, and I'm going to set a seven day conversion window. So, this is an audience I've already ran a ton of these Type Two ads in that I showed before, where I've made a lot of first impressions and even though the audience isn't directly relevant to what I'm offering, the audience, I'm guessing, has a need for what I'm offering. I see Loy Winn asked what types of free can you do for a single item? You can do the same thing for a single item product. Just explain the individual item product more instead of trying to just have links to all the products. Single item product might even work better. So, what I'll do on this now, what I need to get in my Ad Set name, I need to get a name that covers my targeting. So, I'm going to go US, because that's the country, and then I will call this Game Consoles. So, I name my Ad Set so that I know when I look at it right away what I'm doing.

So, I set a budget that I can stand to waste and for $2 day, if this doesn't work, I can live with that. I'll know in 24 to maybe, 24 hours at the earliest to maybe a week at the latest, if it doesn't work. So, I put this in there and then I click continue. I leave the bid automatic. I don't do any extra work. I don't need to fool with the bid. I'll just give Facebook my money and see what they give back and if I don't like what they give back, I'll stop giving them money. So, what I do now, I hit Use Existing Post up here and then it automatically populated this one because it's one of the recent posts I have. So, the nice thing you'll see out of this, doing it on a live stream, if my head's not in the way, you'll see I already have 540 reactions and 47 comments on this.

What's the very hardest thing to do? The most difficult thing to do on an ad is to get those very first few Likes. I laugh, I chuckle, I smirk, every time I see an ad, especially one about how to do Facebook and your ad has no one that Likes it. I'm like, arrgh! I'm like, don't you see what you're doing? I don't get mad, but it's just so funny. Like, here's another Facebook marketer who is showing, through what they're doing, they don't know what they're doing. Now, to be fair, I don't know what I'm doing either. I just keep doing stuff all the time and it seems to work really well for some reason. So, I'm not saying I do know what I'm doing. I'm grateful that I've stopped making some of the most basic mistakes and that give me a chance to make some new, fun mistakes that I haven't made before.

How exciting! The idea is though, if you don't have any Likes or comments or shares on your ad, you start off at the very most expensive. Facebook charges you the top dollar for your ad and then that very first person that Likes it is often hard to find. I start this one out and if you just upload videos to your channel-- Channel, I'm on YouTube, too. I have a YouTube course, also. So, if you go live, you can get the very most engagement views with your video. That's the best. But, even, I'll scroll down. I'll show you some that I just uploaded. So, this one, I just uploaded this one. So, I didn't do this one live and I just did this one, too. Even though I didn't get a whole lot of Likes on these, it's a lot more than nothing.

So, if I scroll down here, I want to try advertising this one. So, it's got 30-something Likes on it. That's a lot more than zero. So, it's really good to use an existing post in all the ads and then it's easier to interact with everyone that comments on the ad. So, whatever you're doing, this is a lot easier. So, now, I've went through and completed this entire process, so I hit Place Order here. Facebook says, "Yay! We're gonna think about whether "we want to take your money or not!" So, I hit continue and now I've got my new campaign up and the cool thing is my ad goes active immediately because it's already been approved. I still get nervous, after submitting thousands of ads, about my ads getting rejected. What's up? Oh, I don't know if I remember. Dayvon? I hope that's right. What's up, Dayvon and Mark on Facebook.

Thanks for stopping in and watching. So, it's so cool. I'm doing this live on Facebook, talking about Facebook ads. I realize most of the world's not interested in this, however, this is a $40 to $50 an hour skill I'm showing you how to learn for free here. So, hey, the opportunities in your life that you're looking for are often right in front of you. So, I hope this is useful for you, whether you're watching it live or recorded. Tangent Number Six on this video.

(chuckling) I lied, it's like Tangent 50. So, I've got this new ad up here, targeted to Game Consoles. Now, even if it doesn't work, so what? So what? We'll just pause it. Now, what I want to do, I go into the Power Editor and the new Power Editor's awesome. It actually pulls things in right away. So, I'm going to pick my new ad that I just made. Now, it's time to do the real work. So, let me have a drink of tea before I do any real work. Oh, that's good. I think it's just some Lipton, straight up, whatever the most basic Lipton thing is.

So, that's the one I've got here now is that ad I just made. So, from here it's just duplicating and changing the targeting. Keep in mind, though, if my offer sucks, it doesn't matter. Oh, I said the word sucks again. That's twice more now. If my offer's not any good, this whole rest of this is pointless. If whatever I'm trying advertise is no good, I could skip all the rest of these steps and save myself a bunch of time and money. The easiest way to test this is if you have remarketing, try it out on a small scale and then see what your remarketing audience does. So far, I'm grateful, lots of positive feedback on this video. I've got a good idea that this might be a good video, so I'm going to go all the way with this thing. So, we're going to duplicate and go all out. I like that Tupac song. I think it's called All Out. It's really good. I haven't listened to it in quite a while.

I don't listen to music that much anymore. That's tangent 51, maybe? So, now what I'm going to do is try just targeting after targeting here. So, I'm going to go after Udemy next, because that's a direct interest area. That's an audience I've reached people bunch of times and now I'm going to go in and hit Udemy. Udemy is the website I used to teach on before I got banned and then, so it says it estimates the cost is the same. We'll see what happens.

So, I'm going to try Udemy in this. So, all I do is change it up to Udemy and now I hit Review Changes and Upload. So, that quick, I just doubled down. I went from $2 a day to now I have another ad set that will run at $2 a day also, so you can imagine this gets expensive quick. Cue the Iggy Azalea Fancy song up in my head. My mind's so helpful. Every time I say something, then it Likes to suggest something. Oh, you want to talk about expensive? Do you want to listen to that Fancy song? ♫ I'm so fancy, you already now No, I'm good, thanks. I'm doing a Facebook ads tutorial, man. We need Facebook ads tutorial stuff right now. Oh, okay, all right, we'll work on that. So, now I can target some similar things like Udemy, so I don't even know much about what any of these are either. I've heard of Coursera, but I don't know anything about it. That doesn't matter. What I'm going to do is this is just brute force test.

Duplicate brute force test, and then we look at the actual conversions and see what really works. So, first I'm going to do this in the US and then I'll have to tweak this global because It will be a little more messy doing it global. The US has big targeting categories. Global, some of them will be smaller but if I just make the countries big enough, it will work, so we'll see about that. So, next, I want to do-- I did Udemy so I can get some similar suggestions, so then lynda.com, a good one I'd like to try out, also. And then, I can just same thing. Just keep making these, small budgets on these and then try not to get too far ahead of the Power Editor. So, upload these slow. So, I went from starting with one and we're applying changes in real time here so we'll see what happens with this. I'm going to, Mark asks if I'm going to stream GTA. Yes, I'm playing Extreme GTA in like an hour or so and then GameFreak asks am I a hacker. Well, it depends on your definition of hacker.

In terms of do I do penetration testing with Kali Linux? No, I work with Ermin Kreponic. He does that. You could say I'm a growth hacker with a lot of the ways I approach these things I show on Facebook, so it all depends on your definition. So, as the Power Editor's working here, I may be able to show you one other quick thing I want to do. So, I showed you about creating, so all you do from there is keep going and testing more and more and more different things. Now, if I had to guess, probably all four of those won't work.

It's just, there's a lot of failure, but I'm going to test more of those out. So, then, I want to make another ad campaign. You see I've this new Call of Duty: Zombies map tutorial. So, there's a new Call of Duty map out, so for Xbox, it's coming out Thursday. So, I'm going to try and do a timely ad here. I'm going to hit Boost Post and then I'll pick Call of Duty up in here.

Now, y'all, my mind's all "You want that DMX on? "Y'all gonna make me lose my mind! "Up in here!" Now, thanks, don't need that. All right, moving on. So, now I'm going to target Call of Duty. My mind has nothing to suggest under that. Yet. So, I've got Call of Duty, I'll target Call of Duty and I even could try a really niche one, Call of Duty: Zombies. Try and isolate the exact Zombie players. Unfortunately, there's only 1800 people in the US. Wah-wah. I have to target all Call of Duty. We'll go English in case I go global.

So, now, I've got my new audience here, but actually, I actually messed this up. It would be easier just to Create New here instead of messing with the saved audience, because of saved audience. Anyway, I showed you how I found the targeting here. I put in Call of Duty. I throw that in, then I take off the Instagram and I'll throw this in for $2 a day. So, now, I'm just trying to get as many people as possible to actually interact with this post. So, you'll notice it expects a big reach on this one and the idea is that then I want to get people over to my YouTube channel, also. For this, I just keep it pretty simple.

I put on Call of Duty like that. I scroll down and find my ad here and then I put the tutorial over here and then I can track when people go to my website also, which would happen through YouTube. So, I've got these up now so I just hit Place Order. Then, the same process I'm showing can work to try out different ads. So, here's a fast thing I can do. Well, I think it will be fast, let's see. So, what I need to do, I can hit Change Ad Set really quick to just try out another video on the same audience. So, I hit Create Similar and this allows me to skip the whole Power Editor. So, then what I can do is name this by the actual ad it is so I can say Top 10 Perkaholic Downs, US Call of Duty, and then I hit Continue over here and then I'll go grab a different video, because I don't know which video will work the best.