Fortunately, I can test out both of these, so I put it in another ad set, I Place Order on this one, I hit Continue and then I go up to Call of Duty campaign. This now shows me both of these videos and I can edit the name real quick so Gorod Krovi Easter Egg Solo US Call of Duty. So, now I've got this all set up. I've got two new ad sets up here, so the idea with these is just boost the post as wide as possible, throw that out there and see what happens. So, I've got that up and you notice, I've just started with those. I don't want to go through and copy and do a bunch of things until those get approved. So, hopefully, I won't have any issues but sometimes, they randomly do. So, now I've got this up here and I can continue working over here, so I've picked a few of these. Now, I just want to make another copy or two. I don't want to do a whole bunch in this one area.

So, I go for suggestions and see if there's anything that I've kind of missed that's a huge open category. So, here's one I can do. I can just do Personal Development. That's a big category right there and I can just slip that in, US Personal Development here. See how fast the Power Editor goes up through here. What's up, Brendan? I see you on the stream today.

Thank, Achmed. Why am I targeting just one category per ad? Well, I'm targeting one category per ad so I can really isolate exactly which targeting works. The audiences are big enough to be able to target just one category for the ad, so if the audiences were really small, if I was targeting really niche things, then I would need to pick a bunch of different ones. Fortunately, the Udemy audience is big enough.

Just stick with that one targeting term for now. And let's feel my blood pressure go up as we look. Nice, so that one got approved. I'm happy. My blood pressure's like 100 over 50, too, so this mostly raw vegan diet's working really good for every health-related thing you can imagine on a 58th or maybe, 61st tangent today. So, now I've got these five in the US. Now, what I want to do is test the Udemy one global and maybe some of these others global, too.

What I'll do is grab the Udemy one first and we'll go to some of the other sales countries, I call them, where a very high percentage of the sales are from those countries. So, Canada, Australia and United Kingdom. So, we'll try between all these to get a good amount of audience. So, there's 230,000 now, then there's 310,000 people on this audience total, so I think that's probably big enough and I can just rename this to UK AU Canada and copy and take that out. Now, I just remembered, in the US one, I actually want to exclude a location.

I want to actually exclude San Francisco because that's where the Udemy headquarters is and I figure if they banned me from their website, they probably don't want to see any of my ads, either. So, now I've banned a 50 mile radius of San Francisco. Add that in and Review Changes right there. So, that's how you quickly add an exclusion in as well. So, now I apply these changes. Now, I've got my ads out global. Now, the one thing you might not expect is then, from here, I want to try and target some countries where I can just get the absolute lowest cost, clicks and email sign-ups. Again, back to the Philippines to see how people respond to the ads there. Often, the ads will show for, I can show 10 to maybe even 50 people the ads for the same cost as to show one in the US and you might not think that's valuable right away.

If I get my website shared thousands of times in India, that will certainly prove valuable in one way or another even if I can't see exactly how it is. The point's not all about me, though. The point is if people in India really like the page I've made, then I'm genuinely doing something useful. That's good and when you do genuine, useful things, that's just good karma. It will come back around to you, one way or another. Even if it's in a way, often for me, the good things that have came around have not been any kind of thing I would have concretely planned for. They've been the results of just doing good repeatedly and then someone I would have never figured to even try and get an opportunity comes along that way. So, that's how I look at it. If I can do something good for tens of thousands of people in India, I don't know exactly how it will work out. I can bet it will work out pretty good, though, in one way or another. So, what I do now is I'm going to go copy this and expand the Udemy targeting into more countries.

I've tested different categories in the US to start and I want to, I know Udemy's a really good one based on my previous ads, so I want to try and get the India audience in here, try and get the Pakistan audience in here. Try and grab the Udemy audience from around the world as much as possible, so Philippines, Egypt. Get as many people from Udemy as possible for the lowest cost. So, global, and just try and remember off the top of my head and what I can do, I can check how much the reach goes up. Like, I just added Algeria, it didn't go up at all, so I just deleted Algeria. I add Indonesia, it only went up 10,000. Might as well delete Indonesia. I tried Thailand, and these are just from memory. I've researched all these a lot before. So, I've got the main ones there. Bangladesh, I think, is good on these. Yes, now Bangladesh just added 80,000. That's excellent. So, to try and grab those countries where Udemy's a big deal. Then, I can do random things you might not expect. Like this, I throw Iraq in, so I'm likely to get a lot of US people who are traveling over there, which can be nice.

I throw in Mexico, same kind of potential benefits there. I think Columbia, I think Columbia adds, well, 10,000, that's all right. Let's see if I can throw Brazil in. This is how I go about doing things. I just repeatedly, one thing after another. Let's see if Argentina Udemy is big. Nope, nothing there. So, I've got 690,000 now. That's a pretty good-sized audience. Maybe Turkey? Well, Turkey, well, I don't know. We'll go with Turkey anyway. So, it's not an exact science. Throw Bosnia in there. You can only put 25 countries in one set of targetings, so I try and do them consistently and do them in a way that kind of makes a little bit of sense, so I got 700,000 in this audience, so that's good. So, we're going to go, we'll go with that. Then, what I can try and do, since I know these are the same people on Udemy, I can copy this again and then what I'm going to do is I'm just going to change the targeting up now.

We'll try some other global things and now I will lump a bunch of these in together, because I realize now some of these things will operate a lot differently in places like India or Pakistan. I realize I don't understand exactly what's popular there however, I can just throw up a bunch of different options. So, now I've got, I have a big, huge targeting here, so we'll do Global Online Courses. So, now I've got a big targeting. I've got the specific one that I know works, that's really relevant, and then I've got a big Global Online Courses one there and then I can copy it and try some more big, broad categories also.

So, I can do things like, we'll delete all of these and then I can say Student, so then I can do just these massive targeting things. So, 49,000,000 people, just a gigantic targeting category. So, I'll say we'll do Global Student Interest on here and I'm doing a lot of these global ones because, so far, the global ones have just crushed it. The tons of email sign-ups globally that are just an outstanding thing for the future, and that provide a lot of great help today. So, then I grab Student as an employer on here, too, because a know a lot of the people taking my courses are students in many of these countries. So, now I've got Global Student Employer, Student Interests, Online Courses and Udemy, so I've got five kind of specifically targeted in the US. I've got the UK Canada AU targeted over here and then I'll duplicate that and go for a broad course outreach there, too. So, we'll go for Online Courses. For these, I will lump them all in together the same way I did for Global. So, in the US, often it's a little easier to split some of these things up in a little bit neater way, however, for Global, you can see the audience is only 440-some thousand there, so it can be tricky to try and get these things targeted out just right.

So, there's a lot of, there's a lot of just trial and error. I do that there, I've got Udemy taken off and I put the others on. So, now I upload all of these. Now, I've got 10 ad sets. That's up to $20 a day and if I combine that with these new ones, I've just cranked my ad budget up $24 a day today, so the nice thing to do now is just pace myself. Like, okay, I've made enough new ads for today and technically, I threw on in before this for a dollar a day, 25 a day.

You can see, I've recently, with getting banned from Udemy, I've completely readjusted my advertising strategy. I paused a lot of my ads to take that into account, look at my income, so now I'm starting to scale things back up a little bit more. So, this will more than double my current ad budget and what I'll do, I'll give it 24 to 72 hours to see what kind of results. So far, you can see this website remarketing one averaging 50 cents a conversion.

I'd like to see even lower than that out of this new Course Conversions one and I'd like to also see a better CPA, or cost per action. So, you'll notice, this website traffic and remarketing, not very good cost per share, not that great of Page Like, although those are really relevant Page Likes. I'd like to see some lower things in there. So, in summary, you can see a well-rounded approach, both on my Facebook page and in my Facebook ads account.

I've got ads that are producing low cost shares. I've got ads producing low cost website conversions. I have ad producing low cost Likes and link clicks, so between or among all the different ads I have, the advertising strategy then covers all my bases. Then, my business is set up to be well-rounded, my Facebook page is set up to be well-rounded.

If you want to, watch this video. It's available on YouTube also and I'll post my YouTube link over here in the chat. If you're on Facebook live, the video is also available on YouTube and if you want to see this next one on my Facebook page, I'll throw the link out in YouTube and then you can watch this next video live on my Facebook page. And, if you want to learn more about this, I'm about to head out here. If you want to learn more and keep following me, you can see more of the live streams and on my website, there's tons of things you can do on here. If you want to talk with me, you can have a one-on-one call with me. I'm grateful. Someone just scheduled one of these about an hour ago. You can go pick a time. You say 30 minutes, set your time zone. I've got my calendar wide open to accommodate your calls and I just work the rest of my schedule around it. So, you pick a day and a time in your time zone that works for you. I've also got books out on Facebook ads, so I've got a book that's 2016 Facebook Marketing Advertising.

You click this and then I've got right here, this is my book. I've got in in paperback and in Kindle. You can read it, and I made this with Michel Gerard. It's got pictures. If you're just getting started on Facebook and you've watched this just to see what's possible, this might be a great way to go. If you go to my Courses page, you'll also see I have a $9 coupon here, a $199 course, I've got a $9 coupon on it you can use. You click Add To Cart. You go through and check out and then you can get 25-plus more hours of HD video on here. Or, the best deal, if you see this view offer pop up, you can get all 38 of my courses on my website for $75. So, I do these free trainings with the idea to get them out to as many people as possible instead of having you do some kind of paid webinar sign-up. Instead of doing something like waiting for you to get on my email list, I just give these free trainings out as wide as possible with the hope that you can use the information in them and then, if the information is helpful for you, then maybe you'll keep coming back.

It will happen occasionally just again, by sheer numbers. So, I've got a really good free offer. You don't even have to put your email in. The whole offer, everything's just sitting here right on the page. The idea is I've made something I hope people will share. So, a free offer, a squeeze page, I think those stink. I don't do those because, okay. I've done some of them before. Wasn't happy with the results at all. What I like as a user is something like this where the value is laid out there in front of me and then, if I find it helpful, I'll go talk with a friend or family member about it or I'll share it on my video. I read other people's books and I share those on my videos then. So, to me, this is a great thing. What you pick to advertise makes all the difference. So, this, I've waited a while to get this very nice free offer lined up. Albert, who I saw Albert actually sit there and did the work to put most of the courses on this page.

We worked together, got this page set up. So, I worked to make a really good free offer to advertise. So, the idea is that people will like this so much that they'll go down, hit that Share button. To me, the Share button is gold. The ad's great, it shows to one person at a time. If someone shares it, that could potentially go out to all their friends and then they've got a saved copy of the ad in their Timeline. It's absolutely ideal. So, the idea is a really good free offer. If you try and put a product you're selling here, it doesn't work nearly as good. When I'm on Facebook, I'm not in a buying mood usually. I'm in a mood to look at something and watch something. So, I'm looking to make a really good impression with someone to give them something they'll share on their mobile device and then they'll come back to it on desktop. They'll share this on their Timeline and then they'll go back on desktop and say, okay, I wanna get this list of free courses.

I'm going to go through and redeem like 40 of these right now. So, that's the idea. You can do it with selling something. I've done this. I've sold the Complete Hacking Course, thousands of dollars in sales doing pretty much this same thing and it works. The strategy's so good it works. I want something that works stupid good though. I don't want it to just work and break even. Doing this with a product, you have a good shot at breaking even, maybe making a little profit. I want something that just gets viral, that gets shared a time for free, that brings in affiliate commissions, that brings in students to my school and brings in paid sales. So, I aim high and I miss usually, but this looks like the best shot I've had to really just hit a grand slam. So, the actual offer you make, very important. Crappy offer, crappy results. Here's the funniest thing. I get people, I'm grateful if you're one of them, $200, $199, to talk to me for a few minutes. And it's often I end up saying to them, "You've got to have a good offer to advertise." They come to me looking for technical tips on how to make the ads run better and I say it doesn't matter how much you get the ads to run better if the offer itself won't convert.

So, I try to make something that's pretty much impossible for it to not convert unless the page on my website, it goes down or something. If you make a product like a t-shirt or something, if the shirt sucks, it doesn't matter how good the ads are. If the shirt sucks, it doesn't matter if you spend 500 ads, picking the right people to target. If the shirt is no good, the shirt's not going to sell. End of story. So, to me, free offers are the best on Facebook and I've seen a lot of people doing a good job with putting attractive looking free offers, but I've seen, very rarely, anyone actually convert me on their free offer.

So, the offer itself, the more you would actually use the offer you're putting out, I know, I think, I don't know anything, I think this is a good offer because I, at one point, was looking for this. I was looking around to say where can I find a page of free coupons that are updated, that actually work? I got to click on the link and I open-- Good. Nope, the course offer didn't take it off in the last five minutes because I'm real stupid. I looked real stupid last time, so what's the difference? (chuckling) Now, when you go to actually click on the links, it's really free. Most of the free coupon pages I've seen, you go click on the links and what happens? The damn link's broke, the coupon doesn't work. I made something that I wanted as a user and I just set it up and made it. Albert has done a lot of the work to actually get this thing up there. So, I worked with someone else to build something that I like to start with. Do I like to give my email address out on the promise I'll get to watch a video which probably ought to be free to start with? No, that sucks.

I don't do it and I'm not saying it's wrong for anyone else to do it, I'm saying I don't do it as a user. I don't go through other people's pages that collect my email, so why would I make something? I did before and my results sucked. I think I've used the word "suck" enough times for this, so we'll try to go forward without that. So, the idea is here I've got an offer that's really good and I'm ready to put it out. And I also will show doing some of the gaming videos, too, so enough excitement and hype aside. Let's see how to create a campaign. So, I'm gonna start. I'm gonna go through and start the campaign out in the Ads Manager and then I'll scale it up in the Power Editor. So, what I do, I do Boost Post if it's just a video, like on these gaming ones, I do Boost Post.

I want the post to go to as many people as possible. On these ones, though, where I'm trying to actually get sales and email conversions, I want actual conversions on my website, so I'm going to put all the ads for all countries in one and I'm going to call this Free Courses Conversions. So, we'll call this Free Courses Conversions on the campaign and then I'm going to take Instagram out as placement, because I already know that. Then, on my conversions, I've already set up my conversion tracking. If you don't know how to do it, I've got, that's in my Complete Facebook Ads Course. I show how to set up conversion tracking. You might have to do some Googling. Tweak it around, look exactly how to put it on your website. I've already got it up on my website so all I have to do, I go pick my pixel here. Now, I've got my email list sign-up. That's the conversion I'm optimizing for. So, you might ask, where the hell's the email sign-up here? Well, I have an email sign-up here, but it's not mandatory.

It's not required to get any of the courses. Here's the thing, though. If anyone signs up for any of my 10 courses, then they will get a double opt-in confirmation there also. So, if you go to sign up for my school, it will send you a double opt-in confirmation, so you won't just get added to my list, you will have the chance to join my list then, though, which is the double opt-in. So, I've got two different ways to get an email sign-up through there.

Now, next, what I want to do, I already created a remarketing audience, so now what I want to do is create one where people have already seen my videos, where I've made repeated impressions. I want to go through and target people who have already seen my ads repeatedly. So, first, I'll choose English on here. That way I can scale it globally. Now, this one, this is an interesting targeting because these are the recommended targeting. This is really broad. Now, you might think that's never going to work. It's a list of free courses. Well, most of, or a lot of the people in these targeting criteria have seen one of my videos. You might be one of them. So, even though from a mind standpoint of trying to predict whether it would work, I might think that's never going to work. However, if the audience is way cheaper, then it might work so I'm going to test out this audience. If it doesn't work, so what? I'll just stop it. I'm only going to put the budget for this at $2 a day.

Forgive my use of the word only if that's a lot where you're at, and I'm going to set a seven day conversion window. So, this is an audience I've already ran a ton of these Type Two ads in that I showed before, where I've made a lot of first impressions and even though the audience isn't directly relevant to what I'm offering, the audience, I'm guessing, has a need for what I'm offering. I see Loy Winn asked what types of free can you do for a single item? You can do the same thing for a single item product. Just explain the individual item product more instead of trying to just have links to all the products. Single item product might even work better. So, what I'll do on this now, what I need to get in my Ad Set name, I need to get a name that covers my targeting. So, I'm going to go US, because that's the country, and then I will call this Game Consoles. So, I name my Ad Set so that I know when I look at it right away what I'm doing.

So, I set a budget that I can stand to waste and for $2 day, if this doesn't work, I can live with that. I'll know in 24 to maybe, 24 hours at the earliest to maybe a week at the latest, if it doesn't work. So, I put this in there and then I click continue. I leave the bid automatic. I don't do any extra work. I don't need to fool with the bid. I'll just give Facebook my money and see what they give back and if I don't like what they give back, I'll stop giving them money. So, what I do now, I hit Use Existing Post up here and then it automatically populated this one because it's one of the recent posts I have. So, the nice thing you'll see out of this, doing it on a live stream, if my head's not in the way, you'll see I already have 540 reactions and 47 comments on this.

What's the very hardest thing to do? The most difficult thing to do on an ad is to get those very first few Likes. I laugh, I chuckle, I smirk, every time I see an ad, especially one about how to do Facebook and your ad has no one that Likes it. I'm like, arrgh! I'm like, don't you see what you're doing? I don't get mad, but it's just so funny. Like, here's another Facebook marketer who is showing, through what they're doing, they don't know what they're doing. Now, to be fair, I don't know what I'm doing either. I just keep doing stuff all the time and it seems to work really well for some reason. So, I'm not saying I do know what I'm doing. I'm grateful that I've stopped making some of the most basic mistakes and that give me a chance to make some new, fun mistakes that I haven't made before.

How exciting! The idea is though, if you don't have any Likes or comments or shares on your ad, you start off at the very most expensive. Facebook charges you the top dollar for your ad and then that very first person that Likes it is often hard to find. I start this one out and if you just upload videos to your channel-- Channel, I'm on YouTube, too. I have a YouTube course, also. So, if you go live, you can get the very most engagement views with your video. That's the best. But, even, I'll scroll down. I'll show you some that I just uploaded. So, this one, I just uploaded this one. So, I didn't do this one live and I just did this one, too. Even though I didn't get a whole lot of Likes on these, it's a lot more than nothing.

So, if I scroll down here, I want to try advertising this one. So, it's got 30-something Likes on it. That's a lot more than zero. So, it's really good to use an existing post in all the ads and then it's easier to interact with everyone that comments on the ad. So, whatever you're doing, this is a lot easier. So, now, I've went through and completed this entire process, so I hit Place Order here. Facebook says, "Yay! We're gonna think about whether "we want to take your money or not!" So, I hit continue and now I've got my new campaign up and the cool thing is my ad goes active immediately because it's already been approved. I still get nervous, after submitting thousands of ads, about my ads getting rejected. What's up? Oh, I don't know if I remember. Dayvon? I hope that's right. What's up, Dayvon and Mark on Facebook.

Thanks for stopping in and watching. So, it's so cool. I'm doing this live on Facebook, talking about Facebook ads. I realize most of the world's not interested in this, however, this is a $40 to $50 an hour skill I'm showing you how to learn for free here. So, hey, the opportunities in your life that you're looking for are often right in front of you. So, I hope this is useful for you, whether you're watching it live or recorded. Tangent Number Six on this video.

(chuckling) I lied, it's like Tangent 50. So, I've got this new ad up here, targeted to Game Consoles. Now, even if it doesn't work, so what? So what? We'll just pause it. Now, what I want to do, I go into the Power Editor and the new Power Editor's awesome. It actually pulls things in right away. So, I'm going to pick my new ad that I just made. Now, it's time to do the real work. So, let me have a drink of tea before I do any real work. Oh, that's good. I think it's just some Lipton, straight up, whatever the most basic Lipton thing is.

So, that's the one I've got here now is that ad I just made. So, from here it's just duplicating and changing the targeting. Keep in mind, though, if my offer sucks, it doesn't matter. Oh, I said the word sucks again. That's twice more now. If my offer's not any good, this whole rest of this is pointless. If whatever I'm trying advertise is no good, I could skip all the rest of these steps and save myself a bunch of time and money. The easiest way to test this is if you have remarketing, try it out on a small scale and then see what your remarketing audience does. So far, I'm grateful, lots of positive feedback on this video. I've got a good idea that this might be a good video, so I'm going to go all the way with this thing. So, we're going to duplicate and go all out. I like that Tupac song. I think it's called All Out. It's really good. I haven't listened to it in quite a while.

I don't listen to music that much anymore. That's tangent 51, maybe? So, now what I'm going to do is try just targeting after targeting here. So, I'm going to go after Udemy next, because that's a direct interest area. That's an audience I've reached people bunch of times and now I'm going to go in and hit Udemy. Udemy is the website I used to teach on before I got banned and then, so it says it estimates the cost is the same. We'll see what happens.

So, I'm going to try Udemy in this. So, all I do is change it up to Udemy and now I hit Review Changes and Upload. So, that quick, I just doubled down. I went from $2 a day to now I have another ad set that will run at $2 a day also, so you can imagine this gets expensive quick. Cue the Iggy Azalea Fancy song up in my head. My mind's so helpful. Every time I say something, then it Likes to suggest something. Oh, you want to talk about expensive? Do you want to listen to that Fancy song? ♫ I'm so fancy, you already now No, I'm good, thanks. I'm doing a Facebook ads tutorial, man. We need Facebook ads tutorial stuff right now. Oh, okay, all right, we'll work on that. So, now I can target some similar things like Udemy, so I don't even know much about what any of these are either. I've heard of Coursera, but I don't know anything about it. That doesn't matter. What I'm going to do is this is just brute force test.

Duplicate brute force test, and then we look at the actual conversions and see what really works. So, first I'm going to do this in the US and then I'll have to tweak this global because It will be a little more messy doing it global. The US has big targeting categories. Global, some of them will be smaller but if I just make the countries big enough, it will work, so we'll see about that. So, next, I want to do-- I did Udemy so I can get some similar suggestions, so then lynda.com, a good one I'd like to try out, also. And then, I can just same thing. Just keep making these, small budgets on these and then try not to get too far ahead of the Power Editor. So, upload these slow. So, I went from starting with one and we're applying changes in real time here so we'll see what happens with this. I'm going to, Mark asks if I'm going to stream GTA. Yes, I'm playing Extreme GTA in like an hour or so and then GameFreak asks am I a hacker. Well, it depends on your definition of hacker.

In terms of do I do penetration testing with Kali Linux? No, I work with Ermin Kreponic. He does that. You could say I'm a growth hacker with a lot of the ways I approach these things I show on Facebook, so it all depends on your definition. So, as the Power Editor's working here, I may be able to show you one other quick thing I want to do. So, I showed you about creating, so all you do from there is keep going and testing more and more and more different things. Now, if I had to guess, probably all four of those won't work.

It's just, there's a lot of failure, but I'm going to test more of those out. So, then, I want to make another ad campaign. You see I've this new Call of Duty: Zombies map tutorial. So, there's a new Call of Duty map out, so for Xbox, it's coming out Thursday. So, I'm going to try and do a timely ad here. I'm going to hit Boost Post and then I'll pick Call of Duty up in here.

Now, y'all, my mind's all "You want that DMX on? "Y'all gonna make me lose my mind! "Up in here!" Now, thanks, don't need that. All right, moving on. So, now I'm going to target Call of Duty. My mind has nothing to suggest under that. Yet. So, I've got Call of Duty, I'll target Call of Duty and I even could try a really niche one, Call of Duty: Zombies. Try and isolate the exact Zombie players. Unfortunately, there's only 1800 people in the US. Wah-wah. I have to target all Call of Duty. We'll go English in case I go global.

So, now, I've got my new audience here, but actually, I actually messed this up. It would be easier just to Create New here instead of messing with the saved audience, because of saved audience. Anyway, I showed you how I found the targeting here. I put in Call of Duty. I throw that in, then I take off the Instagram and I'll throw this in for $2 a day. So, now, I'm just trying to get as many people as possible to actually interact with this post. So, you'll notice it expects a big reach on this one and the idea is that then I want to get people over to my YouTube channel, also. For this, I just keep it pretty simple.

I put on Call of Duty like that. I scroll down and find my ad here and then I put the tutorial over here and then I can track when people go to my website also, which would happen through YouTube. So, I've got these up now so I just hit Place Order. Then, the same process I'm showing can work to try out different ads. So, here's a fast thing I can do. Well, I think it will be fast, let's see. So, what I need to do, I can hit Change Ad Set really quick to just try out another video on the same audience. So, I hit Create Similar and this allows me to skip the whole Power Editor. So, then what I can do is name this by the actual ad it is so I can say Top 10 Perkaholic Downs, US Call of Duty, and then I hit Continue over here and then I'll go grab a different video, because I don't know which video will work the best.

So, Matt, 500 times more effective, I essentially pay the same price to get that one out of 500 person. The difference is, I reach 499 people also, essentially for free. So, it works just as good except instead of me just reaching you, I've reached 499 other people, too, and even if they don't do anything, that's fine. The next time I put another ad out, they might do something whereas if I just go after you over and over again, well, I might never have found you to start with. For getting started and doing what I'm doing, the easiest thing, well, all right, I shouldn't say easiest. The thing with the most long-term value is to make videos. Well, you'll notice my page is full of videos. Almost every single post I make on my page is a video.

Videos are the highest impact thing you can do on Facebook and the easiest way to start off, just make videos on your own personal profile. Just try making videos on your own personal profile to your existing friends and family. That way, you learn how to make video and then, if you want to be able to advertise, then you need a Facebook page and then you put the videos on your Facebook page and you can advertise them. So, the easiest way to get started is to just make some more videos on your personal profile.

Talk about what you're doing, talk about how life is going, talk about what you're interested in, talk about your business. Videos are the gold standard on Facebook and, as you can see if you're watching this on Facebook, I'm grateful there's about 100 of you guys watching. Well, there's just really you watching and then, well, there's just really you watching and then there's 100 other people, or 95 like you watching now. Then, the idea is live videos are even more powerful than video so right now, it goes like this: live video, videos, pictures, everything else.

Most people are stuck in the bottom doing pictures and links. Pictures and links, they can work. Videos can look great, and it takes practice. So, if you do some pre-recorded videos, you can practice and then you can run ads and if you have a product you want to sell, just make a video and talk about it. Don't even try to sell it. Just ask for feedback. Say, "Hey, I just got this new t-shirt design. "What do you think of it?" Don't even bother trying to sell it. Just ask people, hey, honestly tell me what you think of this design.

So, I'm going to show you now how to execute this strategy. I'm going to show how to put it in place because this then will give you the ability to do it. All you'll need then is to put the videos up yourself and a Facebook page. All you'll need. I realize that could be very difficult if you haven't done it before, however, these things can be done faster than you might think. Videos and a Facebook page and a little bit of an ad budget. You can do this for as low as $1 a day or whatever the minimum is wherever you're advertising, just to get proof of concept.

I'll show you the actual execution of this now that I've explained the three-tier strategy. So, Tier One, page Likes for social proof. Tier Two, videos for as many genuine, really interested fans as possible. Tier Three, clean up the conversions with the people who are most enthusiastic about what you're doing. I'm actually going to try and even expand a little bit in this third spot to essentially remarket to people who have already seen my videos before but who haven't visited my website using some targeting.

So, this often doesn't work very well, but that's the whole thing. There's a lot of trial and error in everything I do and what you'll notice, so if I go over to the Power Editor here, 1585 ad sets, 4186 ads. Those don't include deleted ads. I've messed up more Facebook ads than I've done right. The difference is I spend my money through the ones that work really well. I don't spend a whole lot of money on the ads if they don't work well. So, what I'm going to do now live is show you how I make two different types of ads. I'm going to show and I'll show you how I make the ads to actually get the videos out as far as possible and I'll show you how I make the ads to get conversions.

So, I'll start with the conversions and, before this video, I took a key step. I took a huge step that you want to do first, especially if you're doing it live. I went and made an ad for the video I'm going to use to make sure it got approved because Facebook has a lot of things that will automatically reject your ad. There's no person that reviews your ads on Facebook. That means if you submit ads with the wrong words in them, like you put guaranteed in there or you put the word Facebook. I don't know if they've changed that but when I put in. Or, if you put an ugly thumbnail like this with a whole bunch of text, the ad will get rejected. So, what I'm about to do is show how to make lots of the ads so the worst thing you could possibly do is make lots of the ads and get them all disproved.

I've gotten over 500 ads rejected at once. First, I broke the limit on how many you could upload. Second, all the ads I did upload got rejected. So, what I did before this, you'll see this Free Courses ad set here has one active approved ad. So, about an hour or so ago, I went and made this ad. I made this ad, made sure I got approved and now that we're all set on that, now I'm going to go forward and make an entirely new campaign just for this one video. So, the idea is I've used the first strategy I showed so much, so the first part of this strategy, I explained. The Page Likes, I've already, I'm set on that. Two million is enough and yet I'm still spending more every day to get more Likes. However, I've done Tier Two a lot.

I've already shown video ads to a ton of people, so now it's time to make ads and try and clean up or deepen my relationship with the people who have already seen my videos but haven't went to see the newest of what I offer. So, my newest ad that I'm going to put out on a large scale, first, I live streamed it. So, it gets the idea out there that my videos are live and it's cool because this was live then so, to me, that's really powerful. So, you can just upload a video and do the same thing, though, and then, ultra-simple text. Now, a lot of my live, these, some of these aren't meant for ads, like I probably can't advertise this one because it says Facebook advertising in the text, so I'm probably not even going to bother submitting it and getting it rejected, but maybe that will change.

Who knows? So, this is what I do if I'm not going to advertise it. I throw in the kitchen sink if I'm not going to advertise it. If you're one of the really enthusiastic viewers that comes to every live stream, then I throw in the kitchen sink of links so you've got your full choices there. Not planning on advertising this but I could. Actually, this is Mortal Kombat, so I'm definitely not advertising it because that's game's real nasty. It was fun but it's not the kind of thing you want to advertise.

So, ultra-simple one-liner here and I coupon the courses. Then, a really, really, really good free offer. A really good free offer. Look at this free offer. This might be kind of like that Bad Boys. "Look at your pupils!" "How am I supposed to look at my pupils, Mike?" All right, here. So let me zoom in on this free offer. Here's the free offer. I've made a free offer to get coupons to 50-plus online courses for free, including 10 of mine. I took 10 of my lowest sellers and I figure hey, if no one's gonna buy it, I might as well give it away for free.

10 of my lowest sellers and through them up here, along with a bunch of coupons from other instructors. So, I've got a really good free page and the best thing, take a look, if you click then you can enroll straight in the course for free and then, like these ones, you don't even have to do anything from me, you can go straight on the website, which this one's hosted on Udemy. You can go straight there and take the course. You don't have to do anything from me. Now, if you're an advanced marketer and you can guess, well, hey, look, you can put some affiliate links on those. Hell, yes, I did. It's a free course but if someone goes and buys a course within seven days after looking at my free courses, I can make 50% on it, which doesn't happen very often, but it's a really good free resource.---- to be continue ...