BEST FACEBOOK ADS TUTORIAL 5
Fortunately, I can test out
both of these, so I put it in another ad set, I Place Order on this one, I hit
Continue and then I go up to Call of Duty campaign. This now shows me both of
these videos and I can edit the name real quick so Gorod Krovi Easter Egg Solo
US Call of Duty. So, now I've got this all set up. I've got two new ad sets up
here, so the idea with these is just boost the post as wide as possible, throw
that out there and see what happens. So, I've got that up and you notice, I've
just started with those. I don't want to go through and copy and do a bunch of
things until those get approved. So, hopefully, I won't have any issues but
sometimes, they randomly do. So, now I've got this up here and I can continue
working over here, so I've picked a few of these. Now, I just want to make
another copy or two. I don't want to do a whole bunch in this one area.
So, I go for suggestions and see if there's anything that I've kind of missed that's a huge open category. So, here's one I can do. I can just do Personal Development. That's a big category right there and I can just slip that in, US Personal Development here. See how fast the Power Editor goes up through here. What's up, Brendan? I see you on the stream today.
Thank, Achmed. Why am I targeting just one category per ad? Well, I'm targeting one category per ad so I can really isolate exactly which targeting works. The audiences are big enough to be able to target just one category for the ad, so if the audiences were really small, if I was targeting really niche things, then I would need to pick a bunch of different ones. Fortunately, the Udemy audience is big enough.
Just stick with that one targeting term for now. And let's feel my blood pressure go up as we look. Nice, so that one got approved. I'm happy. My blood pressure's like 100 over 50, too, so this mostly raw vegan diet's working really good for every health-related thing you can imagine on a 58th or maybe, 61st tangent today. So, now I've got these five in the US. Now, what I want to do is test the Udemy one global and maybe some of these others global, too.
What I'll do is grab the Udemy one first and we'll go to some of the other sales countries, I call them, where a very high percentage of the sales are from those countries. So, Canada, Australia and United Kingdom. So, we'll try between all these to get a good amount of audience. So, there's 230,000 now, then there's 310,000 people on this audience total, so I think that's probably big enough and I can just rename this to UK AU Canada and copy and take that out. Now, I just remembered, in the US one, I actually want to exclude a location.
I want to actually exclude San Francisco because that's where the Udemy headquarters is and I figure if they banned me from their website, they probably don't want to see any of my ads, either. So, now I've banned a 50 mile radius of San Francisco. Add that in and Review Changes right there. So, that's how you quickly add an exclusion in as well. So, now I apply these changes. Now, I've got my ads out global. Now, the one thing you might not expect is then, from here, I want to try and target some countries where I can just get the absolute lowest cost, clicks and email sign-ups. Again, back to the Philippines to see how people respond to the ads there. Often, the ads will show for, I can show 10 to maybe even 50 people the ads for the same cost as to show one in the US and you might not think that's valuable right away.
If I get my website shared thousands of times in India, that will certainly prove valuable in one way or another even if I can't see exactly how it is. The point's not all about me, though. The point is if people in India really like the page I've made, then I'm genuinely doing something useful. That's good and when you do genuine, useful things, that's just good karma. It will come back around to you, one way or another. Even if it's in a way, often for me, the good things that have came around have not been any kind of thing I would have concretely planned for. They've been the results of just doing good repeatedly and then someone I would have never figured to even try and get an opportunity comes along that way. So, that's how I look at it. If I can do something good for tens of thousands of people in India, I don't know exactly how it will work out. I can bet it will work out pretty good, though, in one way or another. So, what I do now is I'm going to go copy this and expand the Udemy targeting into more countries.
I've tested different categories in the US to start and I want to, I know Udemy's a really good one based on my previous ads, so I want to try and get the India audience in here, try and get the Pakistan audience in here. Try and grab the Udemy audience from around the world as much as possible, so Philippines, Egypt. Get as many people from Udemy as possible for the lowest cost. So, global, and just try and remember off the top of my head and what I can do, I can check how much the reach goes up. Like, I just added Algeria, it didn't go up at all, so I just deleted Algeria. I add Indonesia, it only went up 10,000. Might as well delete Indonesia. I tried Thailand, and these are just from memory. I've researched all these a lot before. So, I've got the main ones there. Bangladesh, I think, is good on these. Yes, now Bangladesh just added 80,000. That's excellent. So, to try and grab those countries where Udemy's a big deal. Then, I can do random things you might not expect. Like this, I throw Iraq in, so I'm likely to get a lot of US people who are traveling over there, which can be nice.
I throw in Mexico, same kind of potential benefits there. I think Columbia, I think Columbia adds, well, 10,000, that's all right. Let's see if I can throw Brazil in. This is how I go about doing things. I just repeatedly, one thing after another. Let's see if Argentina Udemy is big. Nope, nothing there. So, I've got 690,000 now. That's a pretty good-sized audience. Maybe Turkey? Well, Turkey, well, I don't know. We'll go with Turkey anyway. So, it's not an exact science. Throw Bosnia in there. You can only put 25 countries in one set of targetings, so I try and do them consistently and do them in a way that kind of makes a little bit of sense, so I got 700,000 in this audience, so that's good. So, we're going to go, we'll go with that. Then, what I can try and do, since I know these are the same people on Udemy, I can copy this again and then what I'm going to do is I'm just going to change the targeting up now.
We'll try some other global things and now I will lump a bunch of these in together, because I realize now some of these things will operate a lot differently in places like India or Pakistan. I realize I don't understand exactly what's popular there however, I can just throw up a bunch of different options. So, now I've got, I have a big, huge targeting here, so we'll do Global Online Courses. So, now I've got a big targeting. I've got the specific one that I know works, that's really relevant, and then I've got a big Global Online Courses one there and then I can copy it and try some more big, broad categories also.
So, I can do things like, we'll delete all of these and then I can say Student, so then I can do just these massive targeting things. So, 49,000,000 people, just a gigantic targeting category. So, I'll say we'll do Global Student Interest on here and I'm doing a lot of these global ones because, so far, the global ones have just crushed it. The tons of email sign-ups globally that are just an outstanding thing for the future, and that provide a lot of great help today. So, then I grab Student as an employer on here, too, because a know a lot of the people taking my courses are students in many of these countries. So, now I've got Global Student Employer, Student Interests, Online Courses and Udemy, so I've got five kind of specifically targeted in the US. I've got the UK Canada AU targeted over here and then I'll duplicate that and go for a broad course outreach there, too. So, we'll go for Online Courses. For these, I will lump them all in together the same way I did for Global. So, in the US, often it's a little easier to split some of these things up in a little bit neater way, however, for Global, you can see the audience is only 440-some thousand there, so it can be tricky to try and get these things targeted out just right.
So, there's a lot of, there's a lot of just trial and error. I do that there, I've got Udemy taken off and I put the others on. So, now I upload all of these. Now, I've got 10 ad sets. That's up to $20 a day and if I combine that with these new ones, I've just cranked my ad budget up $24 a day today, so the nice thing to do now is just pace myself. Like, okay, I've made enough new ads for today and technically, I threw on in before this for a dollar a day, 25 a day.
You can see, I've recently, with getting banned from Udemy, I've completely readjusted my advertising strategy. I paused a lot of my ads to take that into account, look at my income, so now I'm starting to scale things back up a little bit more. So, this will more than double my current ad budget and what I'll do, I'll give it 24 to 72 hours to see what kind of results. So far, you can see this website remarketing one averaging 50 cents a conversion.
I'd like to see even lower than that out of this new Course Conversions one and I'd like to also see a better CPA, or cost per action. So, you'll notice, this website traffic and remarketing, not very good cost per share, not that great of Page Like, although those are really relevant Page Likes. I'd like to see some lower things in there. So, in summary, you can see a well-rounded approach, both on my Facebook page and in my Facebook ads account.
I've got ads that are producing low cost shares. I've got ads producing low cost website conversions. I have ad producing low cost Likes and link clicks, so between or among all the different ads I have, the advertising strategy then covers all my bases. Then, my business is set up to be well-rounded, my Facebook page is set up to be well-rounded.
If you want to, watch this video. It's available on YouTube also and I'll post my YouTube link over here in the chat. If you're on Facebook live, the video is also available on YouTube and if you want to see this next one on my Facebook page, I'll throw the link out in YouTube and then you can watch this next video live on my Facebook page. And, if you want to learn more about this, I'm about to head out here. If you want to learn more and keep following me, you can see more of the live streams and on my website, there's tons of things you can do on here. If you want to talk with me, you can have a one-on-one call with me. I'm grateful. Someone just scheduled one of these about an hour ago. You can go pick a time. You say 30 minutes, set your time zone. I've got my calendar wide open to accommodate your calls and I just work the rest of my schedule around it. So, you pick a day and a time in your time zone that works for you. I've also got books out on Facebook ads, so I've got a book that's 2016 Facebook Marketing Advertising.
You click this and then I've got right here, this is my book. I've got in in paperback and in Kindle. You can read it, and I made this with Michel Gerard. It's got pictures. If you're just getting started on Facebook and you've watched this just to see what's possible, this might be a great way to go. If you go to my Courses page, you'll also see I have a $9 coupon here, a $199 course, I've got a $9 coupon on it you can use. You click Add To Cart. You go through and check out and then you can get 25-plus more hours of HD video on here. Or, the best deal, if you see this view offer pop up, you can get all 38 of my courses on my website for $75. So, I do these free trainings with the idea to get them out to as many people as possible instead of having you do some kind of paid webinar sign-up. Instead of doing something like waiting for you to get on my email list, I just give these free trainings out as wide as possible with the hope that you can use the information in them and then, if the information is helpful for you, then maybe you'll keep coming back.
So, I go for suggestions and see if there's anything that I've kind of missed that's a huge open category. So, here's one I can do. I can just do Personal Development. That's a big category right there and I can just slip that in, US Personal Development here. See how fast the Power Editor goes up through here. What's up, Brendan? I see you on the stream today.
Thank, Achmed. Why am I targeting just one category per ad? Well, I'm targeting one category per ad so I can really isolate exactly which targeting works. The audiences are big enough to be able to target just one category for the ad, so if the audiences were really small, if I was targeting really niche things, then I would need to pick a bunch of different ones. Fortunately, the Udemy audience is big enough.
Just stick with that one targeting term for now. And let's feel my blood pressure go up as we look. Nice, so that one got approved. I'm happy. My blood pressure's like 100 over 50, too, so this mostly raw vegan diet's working really good for every health-related thing you can imagine on a 58th or maybe, 61st tangent today. So, now I've got these five in the US. Now, what I want to do is test the Udemy one global and maybe some of these others global, too.
What I'll do is grab the Udemy one first and we'll go to some of the other sales countries, I call them, where a very high percentage of the sales are from those countries. So, Canada, Australia and United Kingdom. So, we'll try between all these to get a good amount of audience. So, there's 230,000 now, then there's 310,000 people on this audience total, so I think that's probably big enough and I can just rename this to UK AU Canada and copy and take that out. Now, I just remembered, in the US one, I actually want to exclude a location.
I want to actually exclude San Francisco because that's where the Udemy headquarters is and I figure if they banned me from their website, they probably don't want to see any of my ads, either. So, now I've banned a 50 mile radius of San Francisco. Add that in and Review Changes right there. So, that's how you quickly add an exclusion in as well. So, now I apply these changes. Now, I've got my ads out global. Now, the one thing you might not expect is then, from here, I want to try and target some countries where I can just get the absolute lowest cost, clicks and email sign-ups. Again, back to the Philippines to see how people respond to the ads there. Often, the ads will show for, I can show 10 to maybe even 50 people the ads for the same cost as to show one in the US and you might not think that's valuable right away.
If I get my website shared thousands of times in India, that will certainly prove valuable in one way or another even if I can't see exactly how it is. The point's not all about me, though. The point is if people in India really like the page I've made, then I'm genuinely doing something useful. That's good and when you do genuine, useful things, that's just good karma. It will come back around to you, one way or another. Even if it's in a way, often for me, the good things that have came around have not been any kind of thing I would have concretely planned for. They've been the results of just doing good repeatedly and then someone I would have never figured to even try and get an opportunity comes along that way. So, that's how I look at it. If I can do something good for tens of thousands of people in India, I don't know exactly how it will work out. I can bet it will work out pretty good, though, in one way or another. So, what I do now is I'm going to go copy this and expand the Udemy targeting into more countries.
I've tested different categories in the US to start and I want to, I know Udemy's a really good one based on my previous ads, so I want to try and get the India audience in here, try and get the Pakistan audience in here. Try and grab the Udemy audience from around the world as much as possible, so Philippines, Egypt. Get as many people from Udemy as possible for the lowest cost. So, global, and just try and remember off the top of my head and what I can do, I can check how much the reach goes up. Like, I just added Algeria, it didn't go up at all, so I just deleted Algeria. I add Indonesia, it only went up 10,000. Might as well delete Indonesia. I tried Thailand, and these are just from memory. I've researched all these a lot before. So, I've got the main ones there. Bangladesh, I think, is good on these. Yes, now Bangladesh just added 80,000. That's excellent. So, to try and grab those countries where Udemy's a big deal. Then, I can do random things you might not expect. Like this, I throw Iraq in, so I'm likely to get a lot of US people who are traveling over there, which can be nice.
I throw in Mexico, same kind of potential benefits there. I think Columbia, I think Columbia adds, well, 10,000, that's all right. Let's see if I can throw Brazil in. This is how I go about doing things. I just repeatedly, one thing after another. Let's see if Argentina Udemy is big. Nope, nothing there. So, I've got 690,000 now. That's a pretty good-sized audience. Maybe Turkey? Well, Turkey, well, I don't know. We'll go with Turkey anyway. So, it's not an exact science. Throw Bosnia in there. You can only put 25 countries in one set of targetings, so I try and do them consistently and do them in a way that kind of makes a little bit of sense, so I got 700,000 in this audience, so that's good. So, we're going to go, we'll go with that. Then, what I can try and do, since I know these are the same people on Udemy, I can copy this again and then what I'm going to do is I'm just going to change the targeting up now.
We'll try some other global things and now I will lump a bunch of these in together, because I realize now some of these things will operate a lot differently in places like India or Pakistan. I realize I don't understand exactly what's popular there however, I can just throw up a bunch of different options. So, now I've got, I have a big, huge targeting here, so we'll do Global Online Courses. So, now I've got a big targeting. I've got the specific one that I know works, that's really relevant, and then I've got a big Global Online Courses one there and then I can copy it and try some more big, broad categories also.
So, I can do things like, we'll delete all of these and then I can say Student, so then I can do just these massive targeting things. So, 49,000,000 people, just a gigantic targeting category. So, I'll say we'll do Global Student Interest on here and I'm doing a lot of these global ones because, so far, the global ones have just crushed it. The tons of email sign-ups globally that are just an outstanding thing for the future, and that provide a lot of great help today. So, then I grab Student as an employer on here, too, because a know a lot of the people taking my courses are students in many of these countries. So, now I've got Global Student Employer, Student Interests, Online Courses and Udemy, so I've got five kind of specifically targeted in the US. I've got the UK Canada AU targeted over here and then I'll duplicate that and go for a broad course outreach there, too. So, we'll go for Online Courses. For these, I will lump them all in together the same way I did for Global. So, in the US, often it's a little easier to split some of these things up in a little bit neater way, however, for Global, you can see the audience is only 440-some thousand there, so it can be tricky to try and get these things targeted out just right.
So, there's a lot of, there's a lot of just trial and error. I do that there, I've got Udemy taken off and I put the others on. So, now I upload all of these. Now, I've got 10 ad sets. That's up to $20 a day and if I combine that with these new ones, I've just cranked my ad budget up $24 a day today, so the nice thing to do now is just pace myself. Like, okay, I've made enough new ads for today and technically, I threw on in before this for a dollar a day, 25 a day.
You can see, I've recently, with getting banned from Udemy, I've completely readjusted my advertising strategy. I paused a lot of my ads to take that into account, look at my income, so now I'm starting to scale things back up a little bit more. So, this will more than double my current ad budget and what I'll do, I'll give it 24 to 72 hours to see what kind of results. So far, you can see this website remarketing one averaging 50 cents a conversion.
I'd like to see even lower than that out of this new Course Conversions one and I'd like to also see a better CPA, or cost per action. So, you'll notice, this website traffic and remarketing, not very good cost per share, not that great of Page Like, although those are really relevant Page Likes. I'd like to see some lower things in there. So, in summary, you can see a well-rounded approach, both on my Facebook page and in my Facebook ads account.
I've got ads that are producing low cost shares. I've got ads producing low cost website conversions. I have ad producing low cost Likes and link clicks, so between or among all the different ads I have, the advertising strategy then covers all my bases. Then, my business is set up to be well-rounded, my Facebook page is set up to be well-rounded.
If you want to, watch this video. It's available on YouTube also and I'll post my YouTube link over here in the chat. If you're on Facebook live, the video is also available on YouTube and if you want to see this next one on my Facebook page, I'll throw the link out in YouTube and then you can watch this next video live on my Facebook page. And, if you want to learn more about this, I'm about to head out here. If you want to learn more and keep following me, you can see more of the live streams and on my website, there's tons of things you can do on here. If you want to talk with me, you can have a one-on-one call with me. I'm grateful. Someone just scheduled one of these about an hour ago. You can go pick a time. You say 30 minutes, set your time zone. I've got my calendar wide open to accommodate your calls and I just work the rest of my schedule around it. So, you pick a day and a time in your time zone that works for you. I've also got books out on Facebook ads, so I've got a book that's 2016 Facebook Marketing Advertising.
You click this and then I've got right here, this is my book. I've got in in paperback and in Kindle. You can read it, and I made this with Michel Gerard. It's got pictures. If you're just getting started on Facebook and you've watched this just to see what's possible, this might be a great way to go. If you go to my Courses page, you'll also see I have a $9 coupon here, a $199 course, I've got a $9 coupon on it you can use. You click Add To Cart. You go through and check out and then you can get 25-plus more hours of HD video on here. Or, the best deal, if you see this view offer pop up, you can get all 38 of my courses on my website for $75. So, I do these free trainings with the idea to get them out to as many people as possible instead of having you do some kind of paid webinar sign-up. Instead of doing something like waiting for you to get on my email list, I just give these free trainings out as wide as possible with the hope that you can use the information in them and then, if the information is helpful for you, then maybe you'll keep coming back.
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