BEST FACEBOOK ADS TUTORIAL 2

You might think I'm an oddity anyway. It's a great advantage to be able to stand out, though. If I saw someone from another country advertising Facebook ads products in the US, not like the UK or Canada where I couldn't even tell they were from another country, but very obviously from another country, that would get my attention more than the ads I see. That would just be more interesting because it would be novel. So, all these principles are extremely powerful applied across Facebook because there's so many people using Facebook. So, what I do, I'll continue with the strategies.

So, I get these are the results I've gotten in the last, in the lifetime of this. I've spent $108 to advertise that video in this particular ad set. Here's the results. 249,000 people have interacted with the post. I'll scroll down. Facebook's not gonna let me scroll down that far, is it? Nope. Well, look, I've even got email sign-ups out of this. That's cool, like I don't actually go for that directly. So, I'll have to zoom back out, I guess. What I can show here, I've got 16 cents to get a share, so every dollar I spent, I get more than 10 page Likes, 10 clicks to my YouTube video, two comments, 33 Likes or so on the post and something like five or six post shares. Now, in the US, the numbers when I did that same thing were ten to 100 times as high. So, I'd rather have way more people watch my video in the Philippines than have way less people watch in the US. This is a big strategy, though, done across different things. So, that's two parts of it. I'll show you the US component of this. So, the US component of this. Now, the League of Legends videos work really good overseas.

What's up, Ivan on YouTube. I'm not sure really why. The League videos, no one Likes them in the US. Well, unless they found them on YouTube. The League videos work really good in the Philippines, so I do that. The Xbox videos I make, in fact, if you're watching live on Facebook, this is likely how you found me originally. I made a bunch of really successful Xbox Call of Duty video ads in the US. So, these are mostly in the US here. They're all labeled with USA and you can see the cost per post engagement. I'll zoom in if I can. Let's see what we can do about this, Facebook. Oh, this is ugly but it might work. (chuckling) So, these videos in the US, actually, I got these videos off at a lower cost than the ones I just showed you in the Philippines.

This is the most spectacular ad results I've ever seen in the US that anyone's ever posted. Maybe I haven't looked. Oh, so, let me stop hyping it and just get into the details. Four hundredths of one cent to get someone to interact with my video ad on Facebook. Now, if I compare my business ads that often cost 20-plus cents to get one interaction. So, this, I might even need to break the calculator out for this. Let's just try, calculator, trusted Windows store app. So, .0004 divided by, no, I don't know if I did this right. Maybe I can inverse it. There we go. That's 2500 interactions for a dollar. So, if the very best I usually do with my business ads is say, 20 cents, I should have probably multiplied that. Yep, so, you divide 2500, 20 cents is five so let's divide 2500 by five. 500 times more effective! 500 times more effective to show ads for my Call of Duty videos than to show ads for my business.

Now, you might think, well, you're not going to make a sale from showing your Call of Duty videos. I do Facebook ads. I do Facebook ads, I do online businesses. People who spend a lot of money to try to reach me specifically, as much as $2 plus per click. I also play Call of Duty. If you want to get my attention, it's a lot cheaper to show me a Call of Duty ad than it is, and I'm more likely to pay attention to it, than for you to show me your boring business ad for something about Facebook. And, I realize you could be thinking this is some boring business thing, well, again, we'll pull over the motivation here. This is 25 an hour at a bare minimum, just getting started, learning how to do whatever it is. I think that is the bare minimum you can hope for learning these skills, and that's working online. That's not going to work. That's working on your own schedule.

I make way more than that doing this, which is well, that's why I keep doing it. And, because I enjoy doing whatever I need to do. So, this, it's much more effective to reach a ton of people with an entertaining message than it is to reach a small group with a boring message. So, the idea is I showed these Call of Duty videos absolutely everywhere to almost 20 million people in the US at a ridiculously low cost. Well, you might not say $8900 is a ridiculously low cost. It reached million people in this one campaign alone. I did several other campaigns like this. Now, you'll notice it was working really well in here. The problem is once Call of Duty: Black Ops had been out and everyone that wanted to buy it bought it by Christmas, then no one was interested in it that much anymore and the cost went up after that. So, the idea is some of these things are very timely. The point for my strategy I'm showing, so this is a three-tiered strategy. You get as many page Likes as possible. You do that with ads in the lowest cost countries with the ultra-simplest message from your brand.

Step Two, you get the most entertaining videos you have out there possible. Gaming videos, anything that you watch, if you watch a video like that on Facebook, then that's the same thing to advertise. I realized, why is no one showing their gaming videos on Facebook? I realized it's probably because no one who does gaming thinks to actually put them on a Facebook page and is insane enough to pay for ads for them. So, I got lucky. I did that before anyone else did. Well, I say luck. Really, preparedness meeting opportunity. There's not a whole lot of luck. Thanks, Online Tough Guys, for letting me know you appreciate these videos. So, finally, you're looking, oh my god, I just wanna make a sale already. I have a website traffic and remarketing campaign. So, out of all of these ads and out of-- let's not go on that tangent.

Out of all these ads then, I have a small set of ads that then does go for the actual sale. So, then, I've got ads that go to get people on my email list, that go get people to buy my courses and things like that. So, the idea is it's a massive funnel and instead of focusing on the bottom of it and just staying there and trying to get people to go straight down, I just make an absolutely huge funnel up top and then I get a lot of people who just hear by word of mouth and come to my website and then, once people go to my website, I have really low cost remarketing ads I run. So, a remarketing ad is when you go visit my website, then I can show ads to you on Facebook as a visitor to my website and those are then a lot more focused. 99% of people who have seen my videos have never been to my website.

Therefore, I can run ads just to the 1% who have been to my website and I don't have to target you the same way everyone else does. Yes, thank you. Jeffrey says 500 times more effective is a game-changer. This is the most amazing thing I've ever seen for online advertising which is why I'm in the middle of it. It's a game-changer to get out to as absolutely many people as possible in the most entertaining way possible to make a massive top of the funnel and then to have the same narrow funnel at the bottom.

But, just to make the top so big that you catch way more of the customers you might never have figured would be a customer to come in down through the funnel. So, this remarketing campaign finishes off the entire process because lots of my videos have links to my website or my YouTube channel. My YouTube channel has lots of links to my website. ----to bo continue