BEST FACEBOOK ADS TUTORIAL
I hope this is the most awesome best Facebook advertising tutorial ever. I'm grateful for the feedback I've received to make more of a click-bait title, so there you go. I'm doing something really ambitious right now. I'm trying to make ads on Facebook and live stream on Facebook and YouTube all at the same time, so let's hope this actually works. This is what I mean by live streaming. You can see the stream is live on Facebook right now. Daniel and Luke, thank you very much for joining in right away. So, this is one of the most powerful features I've seen for doing any kind of marketing and advertising online. You'll notice some of these videos I did for free recently. Hundreds of thousands of views totally for free on these videos. Amazing. So, I'm going to show you how to access this power now. I'm able to get my videos out so far on Facebook because of the ads I've ran, so I'm going to show now exactly how to do that.
Aiden, thanks very much for being the first to tune in on YouTube today and I say "tune in." That makes me a little old school, doesn't it, I guess. Back when you had TVs you tuned into. So, the amazing thing on Facebook, in just the time I've talking, almost 100 people watching already, even though you could say it's a boring business subject. So, what do I have to show you here? You'll see in this I have post engagement I'm getting for five ten-thousandths of a dollar, or five hundredths of a cent.
So, there's post engagement over here and I can't zoom in over here. I can zoom in over here then I can tab back over. But, Facebook does a really bad job if you go at it this way so if I scroll way over here and maybe it'll allow me to move around in there. Nope, all right. Well, we're gonna have to zoom out a little bit more than that. It's not perfect, it's live, so hopefully you can see this here. So, check this out. Post engagement for five hundredths of a cent. Yes, $930 to get million post engagements. Incredibly effective ad strategies. I'm going to show you exactly how I set this up and explain the benefits of it, so the easiest thing I can do to start with is to show you why Facebook advertising is so valuable to learn. You might think, why would I want to learn that? It's boring, whatever. Here's Facebook. I pulled over, I just did a quick search on Upwork. I just threw in the term Facebook Ads real quick on Upwork. Upwork.com is the largest online freelancing website I know of in the world, so I just threw up a quick search.
What's up, William? Thanks for watching on Facebook. I threw up a quick search, now check this out. These are people who I don't know. They just showed up here. Facebook ads is a skill, $40 an hour to work online. So, Upwork, you freelance from wherever you want to at home or in an office. It's online work, though. $37 an hour, $an hour. $50 an hour and I just pulled this up on a search. $97 an hour and this guy worked hundreds of hours at that rate, so this is just whatever I pulled up from the search.
Knowing Facebook ads is an extremely valuable skill, so that's why this is worth learning. If you're already sold on it though, then you'll probably say, all right, let's get to it and start learning. So, this is how I do my Facebook ads. I'm going to show you a bunch of different ways I go about this. What experience do I have? I've spent over $100,000 on my own Facebook ads and that has more than paid for itself and I'll set it up as an example that I know how to do Facebook ads.
When you visit my Facebook page, then there's no question that I know how to do something on Facebook, so that's the idea for it. Sebastian, happy birthday today. What's up, Branislav? Razoo and Branislav, this is what I do for work, you could say, this is what I do that's made me the most money online. This is a very valuable skill you can learn for free right here. So, I'm showing how I kind of do the inside of my work. I'm showing how I've built this huge Facebook page up with all these ads. So, one of the things you'll notice, I have a page Likes campaign here. One million Likes on it for $17,000. This is a global page Likes campaign. If you've never seen this before, what I do, I target a bunch of different countries.
I've got Likes in all kinds of countries using this campaign and I'll put this on Active Only. So, what I do, I try ads in all different countries and I've got ads in Nepal, Algeria, Pakistan, Bangladesh, Morocco, Indonesia and, I think Tanzania is TZ there. So, here's what these ads look like. These ads, I feel, do a good job of representing my brand and the reason I'm online. So, the ad's not super-complicated.
It's not anything amazing. It's actually ridiculously simple. So, here's the ad right here. A stock image that I bought and ultra-simple text. "Like to spread the feeling?" And then there's a Like page, one really simple call to action. The point of this ad is purely to get as absolutely many Facebook Likes as I can. It's like a restaurant. When you go out to eat somewhere, do you want to be the only one in there? You're going to eat, no. You figure, reasonably, you're gonna die of food poisoning because everyone else that's came through before you is dead. Facebook works the same way. Do you want to Like a Facebook page where no one's on it? No, and it's almost unfair when the page is as big as mine and well, I realize size is all relative. I had a hundred and some thousand students on Udemy. I have none today, so things come and go.
I appreciate that. When you've got a page with two million Likes, it's kind of a no-brainer to just go ahead and join up with everyone else. It's like when you see a restaurant. There was this Chinese restaurant. I don't even like Chinese food that much. My wife and I kept driving by and seeing there were so many people on line, waiting outside. We said it must be good, therefore we went there. Even though it was just somewhat average Chinese food, everyone else was crazy about it, so we had to get in on it, too. That's the backbone, then, of my start-up strategy is just build as many people as possible to begin. However, the problem with that is, I'll show you over here. I'll go Active on the delivery and I'll show you the cost per engagement. So, my post, my campaign is just to get as many Likes as possible.
Don't do very good at getting people that genuinely are interested in the page. It gets people in for really cheap to just Like the page, and say, oh great, Jerry. It just does good for social proof. It doesn't do good for organic engagement or anything else. So, here's where the next part of my ad strategy comes in. So, the next part of my ad strategy focuses on people who are genuinely interested in what I have to produce every day, my videos, whatever it is I'm putting up there.
The next phase is to get people who are interested in that watching my videos and to Like the page. So, this comes in with the League Videos campaign as you can see. Now, these page Likes are 11 cents each but these aren't page like ads. These are post engagement ads, so these are both branding and these are to get people in that like, really are excited about what I'm doing. One out of the 10,000 people who have seen the video that really want to see more of every single video I make. So, then, I advertise video after video after video from my Facebook page to get everyone in there. So, I appreciate all of the positive feedback already and the, how many angers? There's two people that reacted angry, so no matter what I do, I can't please everyone. (chuckling) So, the idea is to get as many people watching these videos as possible, so then every time I put out a new video I've got a much higher likelihood of someone seeing it who really is excited about it.
Not just that, but getting the video shared. So, you'll see in this Page Likes campaign, it gets lots of low-cost Likes. In this League Videos campaign, there's lots of low-cost post shares, page Likes, link clicks, comments and post Likes and even website visits. So, what I do in this one, I promote entertaining videos that go out to the most people for the absolute lowest cost. Now, this is tricky to pull off just right. It takes practice but hey, I've got a lot of different ways to do it. So, first I'm going to show you, this is my Philippines, mostly, League of Legends campaign. You might say why in the hell would you want people from the Philippines to be watching your League of Legends videos and Liking your Facebook page and sharing your videos with their friends? What could that possibly have to do with your business of selling courses online? Like I said about the restaurant analogy before, the restaurant analogy, you get as many people lined up out in front of the door as possible.
The nice thing online, people are equal wherever they're at, so you can't tell if all the people in front of you in line are Filipino or Norwegian or Indian or US. Wherever they're from, you can't tell where all these like on my Facebook page are from, but you can see all of the engagement, you can see all of the proof that they're there and then, if you look through the individual comments, you can see that, too. So, the idea is to be one whole presence online, to do all my things for fun and all my things for work and unite all of that.
Yes, it's messy sometimes. Yes, people don't like it sometimes, but look how good it works. Look how low cost this is! So many post engagements for so low. So, I'm bringing in tons of people that like watching my videos in here, getting real page Likes. I'll show you an ad on this. This is the most popular ad. This is what the post looks like on the most popular ad. So, I've got this paused and I hope there's not any background playing from any of the other videos. So, this is my most popular League of Legends ad right now, and this is from one of my most popular YouTube videos. So, the video went viral on YouTube.
I didn't even do anything about that. Then, I realized, oh, maybe it's a good video. I put it up on Facebook. million people have seen it. Four, almost a half million views on it. Lots of Likes, hundreds of shares and then all this video brings in tons more people into the Facebook page. So, this is a basic format I do all my ads in: video, text, link. So, you'll see this exact format and exactly what I'm showing right here. Text up here explaining it, call to action, link.
So, even in this one today that I've done on the Facebook post I've done, same format. I show you what I'm doing, the whole point of watching this, like what value you get out of it. It's a live, free, Facebook advertising tutorial. If you see the replay on YouTube and it will be pre-recorded from your point of view, I'm doing it live today on August 8, 2016 at p.m. Eastern US. So, I've got what it is and then I've got a call to action here. So, this is what I, this is kind of the end goal, so to speak. What's up Kat, Destroyler and Julio on YouTube? This is kind of the end goal is to all of this audience, then, the bottom of the funnel, in marketing terms, is to then get purchases of my courses on my website. So, you might say, okay, you're advertising your League of Legends videos in the Philippines and you figure someone's going to buy one of your courses? Absolutely.
If I get it out to 100,000 people for a really low cost, just by dumb luck, someone is going to exactly be the right person to come in and buy one of my courses. Or, the person who sees the ad's going to share it with their friends and then they will buy the courses. So, I've had course purchases in almost every country in the world and places you might think, if you're in the US, at least, if you're in the US, you might say there's no way someone in Pakistan has bought your course. Pakistan's one of the top countries for buying my courses online and Pakistan's also one of the top countries for my Facebook Likes and where I've shown ads. Now, how does that match up? Well, in Pakistan, I'm probably one of the very few people from around the world showing ads for what I do.
In the US, there's a bunch of people showing ads on how to make Facebook things, all kinds of Facebook ads about making Facebook ads. There's all kinds of those in the US. The idea is I can, then I get to stand out. When I'm showing ads in the Philippines and in Pakistan, I get to stand out because then I'm kind of an oddity. I'm not someone from the country whereas in the US, I'm just kind of normal in that sense. -----to be continue--
Aiden, thanks very much for being the first to tune in on YouTube today and I say "tune in." That makes me a little old school, doesn't it, I guess. Back when you had TVs you tuned into. So, the amazing thing on Facebook, in just the time I've talking, almost 100 people watching already, even though you could say it's a boring business subject. So, what do I have to show you here? You'll see in this I have post engagement I'm getting for five ten-thousandths of a dollar, or five hundredths of a cent.
So, there's post engagement over here and I can't zoom in over here. I can zoom in over here then I can tab back over. But, Facebook does a really bad job if you go at it this way so if I scroll way over here and maybe it'll allow me to move around in there. Nope, all right. Well, we're gonna have to zoom out a little bit more than that. It's not perfect, it's live, so hopefully you can see this here. So, check this out. Post engagement for five hundredths of a cent. Yes, $930 to get million post engagements. Incredibly effective ad strategies. I'm going to show you exactly how I set this up and explain the benefits of it, so the easiest thing I can do to start with is to show you why Facebook advertising is so valuable to learn. You might think, why would I want to learn that? It's boring, whatever. Here's Facebook. I pulled over, I just did a quick search on Upwork. I just threw in the term Facebook Ads real quick on Upwork. Upwork.com is the largest online freelancing website I know of in the world, so I just threw up a quick search.
What's up, William? Thanks for watching on Facebook. I threw up a quick search, now check this out. These are people who I don't know. They just showed up here. Facebook ads is a skill, $40 an hour to work online. So, Upwork, you freelance from wherever you want to at home or in an office. It's online work, though. $37 an hour, $an hour. $50 an hour and I just pulled this up on a search. $97 an hour and this guy worked hundreds of hours at that rate, so this is just whatever I pulled up from the search.
Knowing Facebook ads is an extremely valuable skill, so that's why this is worth learning. If you're already sold on it though, then you'll probably say, all right, let's get to it and start learning. So, this is how I do my Facebook ads. I'm going to show you a bunch of different ways I go about this. What experience do I have? I've spent over $100,000 on my own Facebook ads and that has more than paid for itself and I'll set it up as an example that I know how to do Facebook ads.
When you visit my Facebook page, then there's no question that I know how to do something on Facebook, so that's the idea for it. Sebastian, happy birthday today. What's up, Branislav? Razoo and Branislav, this is what I do for work, you could say, this is what I do that's made me the most money online. This is a very valuable skill you can learn for free right here. So, I'm showing how I kind of do the inside of my work. I'm showing how I've built this huge Facebook page up with all these ads. So, one of the things you'll notice, I have a page Likes campaign here. One million Likes on it for $17,000. This is a global page Likes campaign. If you've never seen this before, what I do, I target a bunch of different countries.
I've got Likes in all kinds of countries using this campaign and I'll put this on Active Only. So, what I do, I try ads in all different countries and I've got ads in Nepal, Algeria, Pakistan, Bangladesh, Morocco, Indonesia and, I think Tanzania is TZ there. So, here's what these ads look like. These ads, I feel, do a good job of representing my brand and the reason I'm online. So, the ad's not super-complicated.
It's not anything amazing. It's actually ridiculously simple. So, here's the ad right here. A stock image that I bought and ultra-simple text. "Like to spread the feeling?" And then there's a Like page, one really simple call to action. The point of this ad is purely to get as absolutely many Facebook Likes as I can. It's like a restaurant. When you go out to eat somewhere, do you want to be the only one in there? You're going to eat, no. You figure, reasonably, you're gonna die of food poisoning because everyone else that's came through before you is dead. Facebook works the same way. Do you want to Like a Facebook page where no one's on it? No, and it's almost unfair when the page is as big as mine and well, I realize size is all relative. I had a hundred and some thousand students on Udemy. I have none today, so things come and go.
I appreciate that. When you've got a page with two million Likes, it's kind of a no-brainer to just go ahead and join up with everyone else. It's like when you see a restaurant. There was this Chinese restaurant. I don't even like Chinese food that much. My wife and I kept driving by and seeing there were so many people on line, waiting outside. We said it must be good, therefore we went there. Even though it was just somewhat average Chinese food, everyone else was crazy about it, so we had to get in on it, too. That's the backbone, then, of my start-up strategy is just build as many people as possible to begin. However, the problem with that is, I'll show you over here. I'll go Active on the delivery and I'll show you the cost per engagement. So, my post, my campaign is just to get as many Likes as possible.
Don't do very good at getting people that genuinely are interested in the page. It gets people in for really cheap to just Like the page, and say, oh great, Jerry. It just does good for social proof. It doesn't do good for organic engagement or anything else. So, here's where the next part of my ad strategy comes in. So, the next part of my ad strategy focuses on people who are genuinely interested in what I have to produce every day, my videos, whatever it is I'm putting up there.
The next phase is to get people who are interested in that watching my videos and to Like the page. So, this comes in with the League Videos campaign as you can see. Now, these page Likes are 11 cents each but these aren't page like ads. These are post engagement ads, so these are both branding and these are to get people in that like, really are excited about what I'm doing. One out of the 10,000 people who have seen the video that really want to see more of every single video I make. So, then, I advertise video after video after video from my Facebook page to get everyone in there. So, I appreciate all of the positive feedback already and the, how many angers? There's two people that reacted angry, so no matter what I do, I can't please everyone. (chuckling) So, the idea is to get as many people watching these videos as possible, so then every time I put out a new video I've got a much higher likelihood of someone seeing it who really is excited about it.
Not just that, but getting the video shared. So, you'll see in this Page Likes campaign, it gets lots of low-cost Likes. In this League Videos campaign, there's lots of low-cost post shares, page Likes, link clicks, comments and post Likes and even website visits. So, what I do in this one, I promote entertaining videos that go out to the most people for the absolute lowest cost. Now, this is tricky to pull off just right. It takes practice but hey, I've got a lot of different ways to do it. So, first I'm going to show you, this is my Philippines, mostly, League of Legends campaign. You might say why in the hell would you want people from the Philippines to be watching your League of Legends videos and Liking your Facebook page and sharing your videos with their friends? What could that possibly have to do with your business of selling courses online? Like I said about the restaurant analogy before, the restaurant analogy, you get as many people lined up out in front of the door as possible.
The nice thing online, people are equal wherever they're at, so you can't tell if all the people in front of you in line are Filipino or Norwegian or Indian or US. Wherever they're from, you can't tell where all these like on my Facebook page are from, but you can see all of the engagement, you can see all of the proof that they're there and then, if you look through the individual comments, you can see that, too. So, the idea is to be one whole presence online, to do all my things for fun and all my things for work and unite all of that.
Yes, it's messy sometimes. Yes, people don't like it sometimes, but look how good it works. Look how low cost this is! So many post engagements for so low. So, I'm bringing in tons of people that like watching my videos in here, getting real page Likes. I'll show you an ad on this. This is the most popular ad. This is what the post looks like on the most popular ad. So, I've got this paused and I hope there's not any background playing from any of the other videos. So, this is my most popular League of Legends ad right now, and this is from one of my most popular YouTube videos. So, the video went viral on YouTube.
I didn't even do anything about that. Then, I realized, oh, maybe it's a good video. I put it up on Facebook. million people have seen it. Four, almost a half million views on it. Lots of Likes, hundreds of shares and then all this video brings in tons more people into the Facebook page. So, this is a basic format I do all my ads in: video, text, link. So, you'll see this exact format and exactly what I'm showing right here. Text up here explaining it, call to action, link.
So, even in this one today that I've done on the Facebook post I've done, same format. I show you what I'm doing, the whole point of watching this, like what value you get out of it. It's a live, free, Facebook advertising tutorial. If you see the replay on YouTube and it will be pre-recorded from your point of view, I'm doing it live today on August 8, 2016 at p.m. Eastern US. So, I've got what it is and then I've got a call to action here. So, this is what I, this is kind of the end goal, so to speak. What's up Kat, Destroyler and Julio on YouTube? This is kind of the end goal is to all of this audience, then, the bottom of the funnel, in marketing terms, is to then get purchases of my courses on my website. So, you might say, okay, you're advertising your League of Legends videos in the Philippines and you figure someone's going to buy one of your courses? Absolutely.
If I get it out to 100,000 people for a really low cost, just by dumb luck, someone is going to exactly be the right person to come in and buy one of my courses. Or, the person who sees the ad's going to share it with their friends and then they will buy the courses. So, I've had course purchases in almost every country in the world and places you might think, if you're in the US, at least, if you're in the US, you might say there's no way someone in Pakistan has bought your course. Pakistan's one of the top countries for buying my courses online and Pakistan's also one of the top countries for my Facebook Likes and where I've shown ads. Now, how does that match up? Well, in Pakistan, I'm probably one of the very few people from around the world showing ads for what I do.
In the US, there's a bunch of people showing ads on how to make Facebook things, all kinds of Facebook ads about making Facebook ads. There's all kinds of those in the US. The idea is I can, then I get to stand out. When I'm showing ads in the Philippines and in Pakistan, I get to stand out because then I'm kind of an oddity. I'm not someone from the country whereas in the US, I'm just kind of normal in that sense. -----to be continue--
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